Legibility

Legibility gives drivers or pedestrians with normal vision the ability to understand symbols and letters on your sign. Legibility depends on many things, including the size of letters, the amount of white space, and other variables.

While it’s tempting to include as much information as possible when designing your sign, it’s more effective to keep the message very simple. Prioritize what you need to communicate. If you offer a unique service in the area, your address may be the most important element. If you’re competing against many other similar businesses, highlighting distinctive features is a definite priority. Too, the distance at which your sign will viewed is often overlooked . At 50 kph , a sign should be no further away than 135 m. However, more importantly from this distance, attention to detail in letter height, background colour, and contrast are salient points for your graphic artist to pay careful attention to.

Clutter, or "sign blight" is sure to confuse the customer. Maintain a clear and straightforward message.